Online Live Course | Duration: 12 Weeks | Course Fee: ₹4,999

Designed for Students, Job Seekers, Freelancers, Business Owners, Content Creators, and Entrepreneurs

Course Overview

This practical digital marketing course is designed to help learners build real-world skills in SEO, Social Media Marketing, Content Marketing, Google Ads, AI Tools, YouTube Marketing, Email Marketing, and Freelancing.

By the end of the program, students will be able to:

✅ Create and execute digital marketing campaigns

✅ Generate leads and sales online

✅ Rank websites on Google

✅ Manage social media accounts professionally

✅ Run Google & Meta Ads

✅ Use AI tools for marketing automation

✅ Build a freelance digital marketing career

✅ Work on live projects and case studies

Module 1: Introduction to Digital Marketing

Topics Covered

• What is Digital Marketing?
• Traditional Marketing vs Digital Marketing
• Digital Marketing Ecosystem
• Marketing Funnel (Awareness → Conversion)
• Understanding Customer Journey
• Types of Digital Marketing
• Career Opportunities in Digital Marketing
• Freelancing vs Agency vs Job

Practical

• Create professional Gmail account
• Setup Google Drive Workspace
• Digital Marketing Career Roadmap

Module 2: Website & Landing Page Fundamentals

Topics Covered

• How Websites Work
• Domain & Hosting Basics
• WordPress Introduction
• Website Structure
• Landing Pages Explained
• Conversion Optimization Basics
• Mobile-Friendly Design
• Website Speed Optimization

Practical

• Create a Landing Page
• Install WordPress
• Setup Contact Forms

Module 3: Search Engine Optimization (SEO)

Topics Covered

SEO Fundamentals

• How Google Works
• Search Engine Crawling
• Indexing & Ranking
• SEO Types

On-Page SEO

• Keyword Research
• Search Intent
• Title Tags
• Meta Descriptions
• URL Optimization
• Header Tags
• Image SEO
• Internal Linking

Off-Page SEO

• Backlink Building
• Guest Posting
• Directory Submission
• Social Bookmarking
• Forum Marketing

Technical SEO

• Sitemap Creation
• Robots.txt
• Core Web Vitals
• Mobile SEO
• Schema Markup

Tools

• Google Search Console
• Google Keyword Planner
• Google Trends
• Ubersuggest

Practical

• SEO Audit of a Website
• Keyword Research Project
• Search Console Setup

Module 4: Content Marketing

Topics Covered

• Content Strategy
• Blog Writing
• Copywriting Basics
• Storytelling Techniques
• Content Calendar Creation
• AI Content Generation
• Content Repurposing

Practical

• Write SEO Blog Article
• Create Content Calendar
• AI-assisted Content Creation

Module 5: Social Media Marketing (SMM)

Platforms Covered

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• X (Twitter)
• Pinterest Marketing

Topics Covered

• Profile Optimization
• Organic Growth Strategies
• Content Planning
• Engagement Strategies
• Hashtag Research
• Reels Strategy
• Personal Branding

Practical

• Create Social Media Calendar
• Design Posts
• Schedule Content

Module 6: Canva Design for Marketers

Topics Covered

• Canva Basics
• Social Media Post Design
• Thumbnail Design
• Ad Creatives
• Brand Kits
• AI Design Features

Practical

• Design Instagram Posts
• Create YouTube Thumbnail
• Create Marketing Brochure

Module 7: YouTube Marketing & Video SEO

Topics Covered

• YouTube Algorithm Basics
• Channel Setup
• Content Planning
• Video SEO
• Keyword Research
• Thumbnail Optimization
• Shorts Strategy
• Monetization Methods

Practical

• Create YouTube Channel
• Optimize Video
• Keyword Research

Module 8: Google Ads (PPC Marketing)

Topics Covered

• Introduction to Paid Advertising
• Google Ads Dashboard
• Search Campaigns
• Display Campaigns
• Video Campaigns
• Lead Generation Campaigns
• Keyword Match Types
• Ad Extensions
• Budget Planning
• Conversion Tracking

Practical

• Create Google Ads Campaign
• Keyword Selection
• Campaign Optimization

Module 9: Meta Ads (Facebook & Instagram Ads)

Topics Covered

• Meta Business Manager
• Ad Account Setup
• Audience Research
• Custom Audiences
• Lookalike Audiences
• Lead Generation Ads
• Traffic Ads
• Conversion Ads
• Retargeting

Practical

• Create Lead Generation Campaign
• Audience Setup
• Ad Creative Testing

Module 10: Email Marketing & Automation

Topics Covered

• Email Marketing Fundamentals
• Lead Magnets
• Email Funnels
• Newsletter Strategy
• Email Copywriting
• Automation Basics

Tools

• Mailchimp
• Brevo

Practical

• Create Email Campaign
• Setup Automation Workflow

Module 11: AI Tools for Digital Marketing

Tools Covered

• ChatGPT
• Gemini
• Canva AI
• Claude
• Perplexity
• AI Image Generators

Topics Covered

• AI Content Creation
• Ad Copy Generation
• SEO Assistance
• Marketing Automation
• Prompt Engineering

Practical

• Create AI Marketing Campaign
• Generate Content Using AI

Module 12: Analytics & Performance Tracking

Topics Covered

• Google Analytics 4
• User Behavior Analysis
• Traffic Sources
• Conversion Tracking
• KPI Measurement
• Campaign Reporting

Practical

• Setup Google Analytics
• Create Marketing Report

Module 13: Freelancing & Client Acquisition

Topics Covered

• Becoming a Freelance Digital Marketer
• Building Portfolio
• Proposal Writing
• Client Communication
• Pricing Services
• Finding Clients

Platforms Covered

• Upwork
• Fiverr
• Freelancer
• LinkedIn

Practical

• Create Freelancer Profile
• Prepare Service Packages

Module 14: Affiliate Marketing & Online Income Models

Topics Covered

• Affiliate Marketing Basics
• Affiliate Networks
• Blogging Income
• YouTube Income
• Digital Products
• Lead Generation Business

Practical

• Create Affiliate Campaign

Module 15: Live Projects & Case Studies

Projects

Project 1

SEO Optimization of a Website

Project 2

Social Media Marketing Campaign

Project 3

Google Ads Campaign Setup

Project 4

YouTube Growth Strategy

Project 5

Lead Generation Funnel

Bonus Modules

Bonus 1: Local Business Marketing

• Google Business Profile
• Local SEO
• Maps Ranking
• Customer Reviews Management

Bonus 2: E-commerce Marketing

• Shopify Basics
• Product Marketing
• E-commerce Ads

Bonus 3: Personal Branding

• LinkedIn Growth
• Creator Economy
• Authority Building

Course Deliverables

✅ Live Online Classes

✅ Recorded Sessions Access

✅ Study Notes & PDFs

✅ Assignments & Practical Tasks

✅ Live Projects

✅ AI Marketing Toolkit

✅ Certificate of Completion (Shikshanest)

✅ Interview Preparation Guidance

✅ Freelancing Starter Kit

Recommended Course Title

Shikshanest Certified Digital Marketing Mastery Program (CDMMP)

Duration: 12 Weeks (3 Months) Mode: 100% Online Live Classes Fee: ₹4,999 Certificate: Yes Level: Beginner to Advanced

This syllabus is strong enough to justify a ₹4,999 fee because it combines SEO, Ads, Social Media, YouTube, AI tools, Analytics, Freelancing, and live projects rather than being a basic introductory course.